Articles > A Critical Evaluation of Your Web Site's Performance

A Critical Evaluation of Your Web Site's Performance

- by Tom Bishop

The very first thing a business needs is a website. Have you
determined what you actually want to accomplish with your
site? You need clear-cut ideas and a well thought-out set
up. Plan ahead. And remember to think long-term goals, not
short-term. Long-term plays a much bigger role in your
website growth and ultimate success.

Steps must be taken to meet your bottom line. Is your aim to
sell a product, represent a service, or a host of other
things? If it is then look to the people who visit your
site. Who are they? Why do they come? What do they do while
they are there? Ask yourself all of these questions and dig
deep to find the answers. The number of people who visit
your site is an excellent indicator of how well you are
doing business wise.

But what do you want individuals to do while they are
visiting your site? Read your stories, buy your products,
admire your artwork, sign your guest book? What? You have to
know ahead of time. Visitors who do what your site intends
when they are at it comprise a figure called the site
conversion rate.

To use an example to illustrate the point succinctly, if
your site registered 2,000 hits but a minimum of only 25
people bought something then your site conversion rate is
1.25%. This is come to by dividing the number of individuals
visiting by the number of visitors who also were kind enough
to purchase your merchandise. But it doesn't end there.
There is much more to discuss. Divide this figure by 100 and
that shows what is currently taking place at your site.

If you have a form on your site, make the effort to calculate
the difference that exists between your sales conversion
rate and site conversion rate. Your site conversion rate
will help you decide how your sales are doing, whether they
are good or bad.

If traffic is not beating a path to your website door it
might be time to turn your attention to a campaign that uses
search engine optimization. This type of marketing campaign
has as its goal the improvement of your position in search
engine ranking. You want to get on top and stay there after
all!

Are the buttons on your site easy to find and make use of?
Is your ordering page simple to read or is it cluttered and
bogged down with too much information? If you want people to
visit and even better, buy, accommodate them in every way
you can. Go the extra mile.

There are professionals trained to know everything there is
to know about website performance. Don't be afraid to admit
you need help. We all do on occasion. Seek the assistance
you need and then watch your profits steadily climb!

About the Author
By Tom Bishop of Web Traffic Blaze Pay Per Click Traffic.
Boost Your Website Traffic Now With Low Cost, High Quality,
"Double Qualified" leads. See More Here:
http://www.webtrafficblaze.com.

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