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> Small Changes Can Enhance Sales
Small Changes Can Enhance Sales
- by Todd Kenovas
[From Andrea Wilson: After reading the following article,
you may want to learn more about building a winning Web site
and promoting niche products on a budget. We're very affordable
and we have the skills to build you a Web site that sells.
Our sister site, NicheHunt.com,
has a lot of resources for niche marketing on a shoestring.
While there are many stories of Internet marketing gurus who
built their business on a tight budget, you must be willing
to spend money on promoting your product or service, whether
that's through pay-per-click ads, ezine advertising, or hiring
a professional Web designer to build your Web site.
If you have no money to spend on your business, success will
be very difficult to attain and will take much longer. If
you have a little money to spend, hire a professional Web
designer. Why? Because the image your Web site presents is
vital to the process of turning visitors into customers. If
you have a lot of money to spend, hire an online marketing
coach, as well as a professional Web designer.]
Just a few minor changes to ad copy, tactics or business
techniques can be enough to boost sales without burdening
your budget. To modify your sales approach, choose one or
more ideas from this list.
1. Reward web site visitors and create good will through
discounts or gifts. Remember, though, provide good value if
you want to see results.
2. Thoroughly test your product before rolling it out fully.
This could mean the difference between so-so and very good
sales. You could offer free products to a select group of
customers or colleagues in exchange for feedback. You could
also invite web site visitors to sign up for a new free product
until you reach the desired number of test subjects.
3. Bonuses, limited quantities and deadlines are all tools
that can enhance the value of your product. Find whatever
reason you can to encourage customers to buy now rather than
think about returning later. Once they leave your site, they
have plenty of distractions to keep them from returning.
4. Make sure that you know and can clearly state your unique
selling proposition. Demonstrate precisely why your product
differs from the competition's. Perceived value and uniqueness
are important selling features that can overshadow price.
5. Take a product aimed at a large market and focus on smaller
niches. If you're selling an accounting program, for example,
tailor it and your ad copy for market segments like medical,
real estate and restaurants.
6. Juice up your sales letter with a surprise bonus to create
more incentive to buy. By over delivering with two bonuses
instead of one, you will create a satisfied customer who may
return again and again while recommending you to others.
7. Repackage your product, combining it with others that
you own or have the rights to. Then set time limits for sales
and explain that this package will not be sold again after
that date. This way you create both uniqueness and urgency.
8. Meet more needs for visitors by broadening the scope of
your web site. If you are offering a service, search for products
such as books or courses that you can offer as well. Can't
find any? Create your own or hire someone to do so.
9. Devote part of your site to free ad space for a select
group of corporations that can enhance your credibility merely
by their presence.
10. Use vivid imagery in your advertising copy to create
strong emotional impact. Forecast the future for someone using
your product, showing the impact after six months or a year.
Powerful language that shows how needs will be met is a dynamic
sales tool.
About the Author
Todd Kenovas is Marketing Manager for Webways Media, the pay-per-click
advertising solution. See http://www.webwaysmedia.com for
more information.
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