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Articles
> Four Ways To Make Your Small Business
Appear Big
Four Ways To Make Your Small Business Appear Big
Are you running your business on a shoestring budget? Are
you constantly asking yourself, "How can I compete with 'big'
businesses when I'm barely keeping my head above water?" The
solution is easier than you may think. Change your clients
and prospects perception of your business by using these four
simple techniques:
Business cards - Your business card is one of your
most important marketing tools. Oftentimes, you may not have
the money to buy expensive business cards and settle for free
business cards that sometimes include the manufacturers marketing
information on the back. Although these cards are free (not
really because you pay for shipping), they give clients and
prospects one perception of your business: CHEAP! There
are many online business card printers such as Professor Print
(www.professorprint.com)
and 48 Hour Print (www.48hourprint.com)
that provide quality cards at an affordable price that can
enhance your companys image.
Email - As you design your companys marketing materials,
be sure to include your companys email address along with
other pertinent information. Due to cost or lack of knowledge,
you may opt to use a free email account such as Hotmail, Yahoo!Mail,
or your ISPs email account. Although this may save you money,
it labels your business as small and untrustworthy. Invest
in a truly unique email account from providers such as GoDaddy
(www.godaddy.com)
to establish your company's identity and brand (ie. yourname@yourcompanyname.com).
Attire - Your first impression is a lasting impression.
Whenever you attend business-related functions, always strive
to be the best-dressed professional at the event. Not only
does this boost your confidence and self-esteem but also helps
to establish your credibility and your company's credibility
in the eyes of others. Believe it or not, it only takes five
to ten seconds for people to form an opinion about you before
you have said a word. You never get a second chance to make
a first impression.
Website - In this day and age, every business,
small or large, needs a website. Clients and prospects
expect you to have a website where they can find out more
about your companys products and services. By having
a professional and informative website, clients and prospects
will be unable to distinguish your small business from your
big business counterparts.
Take an assessment of your company using the above four techniques.
Make the commitment to improve problem areas. If you follow
these simple techniques, you can transform your companys image
from small to big.
About the Author:
Lisa Sims is the President/CEO of The IT Mechanic, a technology
consulting company that provides website design, software
development, and software evaluations for organizations. She
is also the founder of The Business Professionals Network.
For additional information, please visit www.theitmechanic.com
or www.bpronetwork.com.
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