Articles > 7 Powerful Tips on Creating Good Content for your Website

7 Powerful Tips on Creating Good Content for your Website

- by Jan Peterson

So what is all the talk about having a lot of "content" on my
website? And what is "content" exactly? And how will it help my
business grow and prosper? I get these questions from my
internet students all of the time. Let me say this! - Having a lot of
great content is one of the key ingredients to those websites that
are successful and profitable.

Once I explain the value of content to my students they almost
always chime back with "but I can't write!" Never fear, there is
always an answer for the creative mind.

1. Don't Like to Write - Find Those that Do

One of the simplest solutions if you don't like to write is to find
those that do. Where? Elance.com is a good place to start. They have all kinds of writers that write on all subjects. Sign up for an account and post a job. Try to be as specific as possible as to your writing needs. For example, topic, style, word count and so on. You will receive back bids from a numbers of authors. Read what they have to say and read their sample works. A little tip: if you go with the cheapest guy on the block, you will probably get poor work. So it is better to at least go middle of the road in terms of pricing. Expect to pay a minimum of $15 an article for about 400 words or so. Another little tip is to give 2 authors the same project and see which one
produces the better work.

2. Press Release - Hear All About It!

There is a fine company called PRWeb.com that will distribute your
press releases. It's not free and depending upon what kind of
"contribution" you want to make, it will cost anywhere from $10 to
$80. The key here is to study their website and learn. A Press
release is not a sales letter and they post guidelines and even
have a teleconference to let you know how to get the most out of
your press release campaign. I highly recommend it. I would
recommend doing a $10 press release to get started as a way of
walking before you run. The first time I used the service I made a
few blunders unknowingly and was glad I hadn't spent the $80!
This tool can be invaluable to get your information out to
thousands of resources with your website address on it.

3. OPA - Other People's Articles

You can go to any number of article directories and use their
articles for FREE. But remember to use the author's resource box
at the end of the article or you are violating copyright laws. A
resource box has the author's name, small bio and their website
address. Go to Google, type in 'Article Directories' and a whole
slew of them will appear. I like to go with the better known ones
that have quality content. I have all of my articles at tops
directories like www.articlecity.com and www.ezinearticles.com.
Those are two good resources and of course, there are about two
dozen more or so. Most article directories are organized by subject
matter or expert authors and you can do your searches quite
easily. If you find an author you really enjoy, it would be wise for
you to make contact with them. Let them know you would like to
be on their update list when they produce new articles.

Call Able Webs today at 604-526-4397 or request a free consultation!

4. Clubs, Organizations and Trade Magazines

Let's say that you need content for your gardening website that
specializes in perennial gardens. There are probably thousands of
gardening clubs, organizations and trade magazines that have
newsletters or materials you can reprint. Contact them and let
them know you are looking for quality articles, newsletters, tips,
secrets, ideas on perennial gardens. You might just be surprised
how much information they would be willing to share as long as
you give them credit for their work and publish their website
address in return.

5. Start a Blog - Never-ending Content

Try blogspot.com and set up your free blogger on your website. If
you don't know how to do it, just get your favorite webmaster to
set it up. It isn't that complicated but it can be invaluable. You can
get it going by making your own posts. You can share your own
information like " 3 Easy ways to keep your gardens bug free this
summer" or you may have read something in a magazine that says
" Ortho has come out with Zappit bug spray that will keep your
gardens beautiful all summer long!-I have used it and here is what
I found that maybe useful to you." You can comment, question,
inform on a blog. Keep your blog useful and people will come to
visit and hopefully contribute regularly.

6. Testimonials - Why Should People Do Business With You?

The more testimonials you can get the better. You may have to
offer an incentive for people to take the time to write you a
testimonial longer than a sentence or two. Let's say you sell
custom made cowboy hats. You know people love them because
they come back and buy more than one. You could offer an
incentive such as "If you love our cowboy hats, we would love to
hear about it. When we receive your letter telling us why you love
our hats so much, we will send you a coupon for 20% off your next
hat purchase." And then you have a testimonials section flooded
with letters from your customers. If you can scan them in so people
can see the originals, all the better for credibility.

7. Reviews - Your opinion counts!

Let's say you sell high end power tools to the custom furniture
builder. You could write reviews on the different products pointing
out the positive and negative features. Trade journals in this field
probably have reviews of products as well and the companies who
manufacture them. You can re-word them to fit accordingly. Or
better yet, if you have used the tools, you are skilled enough to let
people know what features are great and why they should buy it.

Hopefully, you now understand how to get great content on your
site without picking up a pen or pounding away on the keyboard.
Our next article will discuss why content is so important and how it
can help you with your search engine rankings and ultimately
result in sales. Copyright © 2005 Jan Peterson.

About the Author
Jan Peterson founder of www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.

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